Cognera
Deep dives on behavioral analytics, privacy-first product design, and what real engagement data reveals about how modern users think.
One email a week. The most important stories in privacy-first analytics, behavioral design, and product intelligence. No fluff.
Bounce rates and DAUs miss the fluid reality of mobile attention. The Stay, Switch, Return framework measures audience leakage, competitive displacement, and organic re-engagement in real time.
Traditional growth playbooks fixate on optimizing the in-app funnel—creating a strategic blind spot. The strongest signals of user activation and intent often occur before a person ever opens your app.